tips

How to plan a leaflet campaign in Sussex

Start with the streets you already win work from, not a whole county. If most customers come from Chichester and Selsey, book those zones first and keep Worthing for a later test.

Match the quantity to the household table on the town page. Printing 20,000 for a 5,000-letterbox town leaves you with boxes in a garage. We would rather you reprint after a good response.

Give the leaflet one job: a price, an opening, a booking line. Then decide whether the item should travel shared with non-competing pieces or on its own. Shared is how most first campaigns start.

If you want help choosing the maps, send the towns and we will mark the sectors that usually fit that kind of business.

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